THE CREATIVE ECONOMY: A NEW ERA FOR INNOVATION

Mon, 21 Nov 2011
The HEC-ULg conference "The Creative economy: a new era for innovation" offers the opportunity for people from different horizons to meet, interact and exchange on issues related to creativity, innovation, sustainabilty, “design thinking”, or new business and education models.
The diversity of the themes that will be addressed contribute to build a rich program that can resonate among all the participants. International speakers will share their experience on innovation and creativity and provide new insights by presenting various organizational and institutional perspectives on these issues.

Program:

8:30 Word of welcome from Thomas Froehlicher (Dean HEC- ULg) and Hubert Mandery (CEFIC Director General)
9:00 Opening Session
Professor Wim Vanhaverbeke [Hasselt University (Belgium), Visiting Professor at Vlerick Leuven Gent Management School and Visiting Professor at the ESADE Business School Open Innovation: What is an appropriate theoretical framework & what are the implications for practitioners?
11:00 Session 1 - Research and education at the era of the creative economy
Olivier Irrmann [Aalto University at Helsinki]
SimLabs, Change Labs, and Design Thinking: developmental interventions for innovation and creativity"
Professor Patrick Cohendet [HEC Montréal]
Bringing academia and industry together - The case of Montreal and MosaiC HEC Montréal
13:30 Session 2 - The management of creativity and innovation in organizations
Sustainable innovation in industrial firms: Experience from DSM a Life Sciences and Materials Sciences company [Speaker TBC]
This workshop is part of:
Elmar Mock [CEO - Creaholic (Bienne, Switzerland) Co-inventor of the Swatch]
The “Love- Hate” relationship between innovation and the political, economic and academic spheres”
Professor Benoit Gailly (Louvain School of Management) author of "Developing Innovative Organizations" (Palgrave).
15:30 Session 3 - Institutional creativity, innovative milieus and regions
J.M.Piqué [CEO 22@Barcelona]
Innovation, Entrepreneurship and urbanism: the case of the 22@Barcelona Innovation district
Adèle Seyrig [Strategic Design Scenario]
Innovation in public policies and strategic design scenario
17: 00 Wrap up and closing arguments
Presentation of the Creative Week held under the scope of the Creative Wallonia program and the "CreaSXB: Autumn School on the management of creativity (University of Strasbourg - France)"
17:15 Closing Keynote Speaker
Jean-Claude Marcourt, Vice Minister President and Minister of the Economy and Foreign Affairs of the Walloon Government (Belgium)
17:30 Guided tour of the exhibition in Salle du Throne
18:00 Cocktail

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